5 Tips to grow your Instagram Engagement rates organically
Having an
online presence on the popular social platform Instagram is good for you and
your business in every possible way. However, the simple presence is not worth
it if the followers’ interaction is not effective. Having engagement on your
posts will allow you to easily be able to convert leads to sales and reaping
profit and positive results for your business. However, we here at Social
Hackettes have heard concerns from many users as to how to improve and increase
the level of interaction and engagement on their posts to boost their account
performance. We have done our research as a team of experts and have tested and
proven the following ways to be effective in improving your Instagram account’s engagement from followers:
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Posting Often
There have
been many reports that posting too often will lessen your posts’ engagement but
in reality, this is really not entirely true. Posting often does not mean a
post every 30 minutes but enough to allow your followers to know you are still
active. Bear in mind one of the main reasons why persons join this platform and
follow various accounts is to be kept entertained, thrilled and learning
something new. When you make a single post each week, they will most times
become distracted and uninterested and be inclined to go elsewhere. Post
relevant content and keep them talking on your page.
Use Instagram’s Video Ad Format
Using video
as a posting option will increase the interest of your followers and influence
them in engaging more on your page. The video format strikes attention and
allows persons the ability to feel directly connected with what you have to
say. Graphics also do the trick and will definitely boost your account’s
interaction.
Connect with similar industry accounts
There is no
one business in a particular industry and as such, your line of business will
always have that one or two popular accounts that attract your target audience.
Reaching out to them and let them strike as an influencer to giving you a
gateway to improving your overall account, will help you tremendously. *Tagging
or sharing posts they have made will strike your audience interest to want to
interact on the post you made as well*.
Choose the right hashtags
Remember
using random hashtags are not the right way to go because at times it can throw
off the meaning of your posts. Research popular industry hashtags and center
your posted content around them for relevance. You can also use this
opportunity to create new tags for your brand that will reach your target audience
as they read your posts.
Promote your Instagram to other platforms
Yes,
Instagram is a great platform to set your brand going but as you grow, you may
want to increase your brand’s reach to new and searching audience. Contents
posted on the platform can be shared with other popular social networks to
include your audience who may not be an Instagram user. The more you share, the
more viewers will see and react to your brand. Bear in mind, your target
audience is not situated in one location so you have to be proactive in
reaching them where they are.
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