How to optimize your Instagram profile for business in 6 steps
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| How to optimize your Instagram profile for business in 6 steps |
Instagram is one of the fastest growing and most popular
social platforms that need to be incorporated into your business planning.
Using the platform can guarantee you much success on returns
for your business advertising both in gaining traction as well as turning leads
in long-term business.
However, when using a social platform like Instagram, there
are certain techniques one must ensure they implement into their strategically
planning to get the best results they desire.
Optimizing your profile does not have to be a technical task
but rather improving the way you are already using the platform.
There are certain tips that you could use to reap more benefits for your business or brand on Instagram. Below we have
summarized six (6) ways you can easily optimize your profile. These include:
1. Choosing a quality profile picture with brand logo
Your profile picture is the first
thing your existing and potential followers will look at and you definitely
would not want to miss the opportunity to reach them well.
When choosing a photo for your
business that you will use on the platform, ensure it is of the highest quality
and also one that connects with your brand.
Your photo should tell who you are
and what you offer just by looking at it. A simple trick to getting the photo right
is by using your brand logo.3
Not many persons realize this may be
the best option to sell themselves and their brand as records have shown the
excellent feedback using them have received.
2. Creating a unique, recognizable, and searchable username
Play around with a few words when
thinking of a username that you will use. Your username should have that level
of creativity that speaks uniqueness and quality.
Your aim in using the platform is to
allow persons to find you and connect with your business. As such, your name
must be in line with your business offerings but at the same time, not too
“regular”.
A lot of persons who use the
platform randomly search names that are aligned to a particular business they
are looking for.
For instance, you are offering
social media marketing services, persons may even search “Quality Social Media
Marketers” so you can think along that line.
3. Writing a killer Instagram bio with full information about the business
Let your bio speak for you. It is
important to “get to the point” in your bio description while covering the most
important details about your business. Your business description should be
powerful enough to convert potential leads.
Being short and snappy does the
trick instead of having long paragraphs that are unattractive to read. Let your
readers know a little about your company and/or business and the services that
you offer.
4. Posting High-Quality Photos
Bear in mind Instagram is a
photo-posting social platform and the better your photos are, the more engagements
you will have on them.
Instead of posting random images,
you can do a check to see which photos your followers most respond to and
search for high-quality photos of that kind or similar.
Let them feel that you have put
thought into choosing the photos you are posting so they can easily connect or
relate to them.
5. Posting Consistently
Keeping your followers engaged and
entertained is the key to having a successful presence on the platform. Once
you are active, you need to ensure your posting is consistent and of the
highest quality.
You can either choose a select time
of day to post that you may feel you will get more engagement or you can select
from a category that you think your followers will love. Make your posting
consistent but at the same time improving on quality each day.
6. Add a track able site link in your bio
This is an interesting feature that
many businesses have started using to improve their conversion rates. The track
able links in your bio can be a redirect (like your website) for other services
you want your followers to know about.
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