Benefits of using Instagram Stories for Business


The Instagram story is a feature of the popular social media platform that allows users to create a show of pictures and videos that will vanish after 24 hours. It has been one of the latest developments that many users are attracted to and have noted to allowing their presence on the platform to become stronger.

It has also helped to improve on the way their target audience interact with them and their business. The stories have the potential to reap many benefits for those who use it as it provides an avenue to post more quality content over quantity and exactly what is needed to grow your business with the help of Instagram Stories.



Why choose to use Instagram Stories

The feature of the social platform since its inception has created billions of stories from various individuals and brands who have a different motive. But what are the benefits a brand can gain from using the stories? Here are some factual advantages:

1. More than 100 million active Instagram stories users

Instagram has a population of well over 100 million active users that use Instagram Stories on a monthly or better yet, daily basis. With this wide a reach in population, you can be assured that a high percentage of your target audience will see your content.

Also, the stories can easily be discovered by non-followers, therefore, you will be able to attract the attention of the general public and in the process influence them to come on board in doing business with you. The platform is growing on a daily basis thus the amount of potential active viewers and inter actors will definitely increase.

2. Exclusive content

Instagram Stories create the avenue for you to create and post only quality content more than you do quantity. Records have shown that each user that visit the platform daily views multiple stories not only from those they follow on the platform but also other businesses and brand that interest them. Of course, they need a good Instagram profile for that. With this, the greater and higher the quality of your post, the more response you will get on the content you publish.

3. 24 Hrs. Visibility for better reach and engagement

Stories only last for 24 hours thus giving the ultimate opportunity to get a better reach and more engagement on your post. As it only lasts for that limited period, your followers will be intrigued to view the content you post (their consistency in viewing will only keep strong if you focus on posting quality). This promotes more persons to connect with your posts and interact more with you (interaction every 24 hour is a good thing for your brand).

4. Knowing your target audience better

As you post your stories daily, you will have an opportunity to know who your direct target audience is. You can assess the persons who interact each time you post, to have a clear few of the type of content you need to focus on posting as well as the approach to take in reaching and connecting with more similar viewers. Your analysis of your target audience should include factors like the gender of most viewers, age group, geographical regions and more.

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