Instagram for business – How to use by Social Hackettes

Instagram by itself is a powerful tool that many people use to improve their business and brand’s reach as well as market themselves to their target audience. No matter what niche your business falls under, once you use Instagram, you can rest assured of benefits and profits on your investments.

But does it mean you simply post general photos on the platform that have nothing to do with your business but to rather entertain your audience? Not at all! It is more important to focus on what you are offering and what your selected audience will be interested in. Currently, there are millions of businesses on the popular social platform with more joining on a daily basis because of the benefits they can receive from the millions of daily users.

How to use the social platform

The platform is more than posting a photo but putting in the time and effort to achieving the goals you desire. Below we have outlined a few tips on Instagram that individuals and businesses alike can use to build their presence:

·         Tune up your business profile

Let your business profile speak for you and speak for what your brand has to offer. It is important to spruce up your profile because Instagram is known for its visual appearance more than an epistle of what you claim your business offers.

Better yet, get to the point and focus on what is important and what is directly connected to what you want your followers and potential clients and/or customers to know.

Reports have also shown that businesses who use personalized profile photos that strike an interest with users, stands a better chance of having more interaction on their Instagram profile. Be visual with quality more than having just quantity.

·         Set up your Instagram marketing goals

Before you set up and start using the platform, make sure you set your goals to be achieved. When you do this, you will know what you are working towards and what steps you need to improve your journey to achieving success.

Creating an account with no plans will see you after a few months feeling like you have wasted a lot of time because you have not really put much effort into building a strong base for your business and your brand. As you invest in using the platform (through time, money, effort and more), you will realize your goals are easier to be achieved.

·         Create a content strategy

Your content should definitely be more quality and with a focus. You ought to make sure you create a strategy that will see your content attracting and keeping your existing follower’s list interested and wanting to continue with you.

Bear in mind, your ultimate point in joining this social platform is to build a strong followers base that can turn to a profitable result for you. Search for content that similar industry accounts posts that sees followers interacting and create your content around similar postings. Also, search for quality content to post and insert tags with each post that you make.

These tags will increase your appearance in searches on the platform and is one of the greatest content strategies that businesses have been using.

·         Use live videos and Instagram stories more often

Use the features of the platform that are trending and that most of the platform users are more interested in... Videos and stories. The video and story features provide you and your business with an alternative to connecting more with your followers because they have the opportunity to receive updated services you are offering or what plans you have in store which in return can grow your Instagram account.

They get to see something fresh that you have to offer as stories generally last for only 24 hours. It keeps them interested to see what next you will be posting. However, once again, don’t just post but make it a post of value.